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Team Provoke

MOMCATIONS ON THE RISE
Let's explore the rising trend of “momcations”, where mothers are increasingly choosing travel experiences that prioritise rest, wellness, and meaningful personal time, rather than traditional celebrations. This shift is reflected strongly in destinations like Maldives, Thailand, Sri Lanka and Mauritius. It is time to flip...
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ITC GRAND CHOLA UNVEILS “RITVAH”
A NEW EXPRESSION OF INDIAN MITHAI, ROOTED IN TRADITION AND CRAFTED FOR TODAY. ITC Grand Chola launched Ritvah, a premium Indian mithai boutique that stands as a tribute to India’s enduring culture of celebration, gifting, and shared joy, with its thoughtfully designed space, considered packaging,...
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HOW TO SPEND A FAMILY-FRIENDLY 4TH OF JULY IN LAKE TAHOE
As the USA prepares for the upcoming 4th of July festivities, this year being especially significant with the nation's 250th Anniversary, Lake Tahoe is also ahead with its lineup of special family-friendly events commemorating the milestone. From magnetic aviation shows to a vibrant parade, viewing...
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WHY INDIA’S HOMEGROWN BEAUTY BRANDS HAVE ALWAYS BEEN AHEAD ON CRUELTY-FREE BEAUTY
The global conversation around animal testing has gained renewed momentum following recent concerns surrounding the Ridglan beagle farms. While many international beauty brands are now doubling down on cruelty-free commitments, India's homegrown beauty industry has quietly embraced these values for years. "Being cruelty-free shouldn't be...
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THE BEAUTY BENEFITS OF YOGA: WHY TRUE GLOW STARTS FROM WITHIN
Beauty does not always rely on skincare products and cosmetic treatments. It also comes from within. In today's urban lifestyle, our internal health reflects on our skin, hair, and overall well-being. Factors such as chronic stress, poor sleep, and unhealthy daily habits can affect our appearance,...
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THIS FATHER’S DAY, MAKE HIM THE PRIORITY
Father's Day should not be just another event on the calendar- a day that passes with a card, a meal out, maybe a tie he'll never wear. If you pause and think about your dad for a moment, you'll likely realise something: he has spent...
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SHRI PHYSIO LAUNCHES FATHER’S DAY SPECIAL SOUND HEALING EXPERIENCE
Marking Father's Day with a unique wellness initiative, Shri Physio & Rehab is launching its Sound Healing program with a special session dedicated to fathers and father figures. Designed as a restorative experience that promotes relaxation, mindfulness, and overall well-being, the inaugural session will take...
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MORE THAN MOVEMENT: HOW YOGA IS REDEFINING BONE AND JOINT HEALTH IN MODERN MEDICINE
A New Clinical Shift For years, yoga was primarily viewed as a practice focused on flexibility, balance, and stress relief rather than a medical intervention. Today, this perception is rapidly changing as clinical research increasingly recognizes yoga as an evidence-supported approach to improving bone density,...
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27 MUST-TRY FOOD STOPS FOR THE ULTIMATE CALIFORNIA ROAD TRIP
Taco Everyday Fish tacos may be the state's signature dish, but true taco fans cannot pass up an al pastor, beef tongue, or even a cauliflower version. Regardless of the filling, folded tortillas packed with deliciousness can be found in every Golden State city and...
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BEAT THE HEAT
As temperatures rise and routines get lighter, beauty needs a seasonal refresh. Summer calls for makeup that feels breathable, stays fresh, and keeps up with heat, humidity, and long days. Today’s beauty lovers are leaning towards skin-friendly, multi-functional products that deliver a radiant look without...
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