In today’s fast-paced digital world, visuals speak louder than words. Whether it’s a brand’s social media presence, a sleek brochure, or an impactful website, the power of an image can leave a lasting impression. At the heart of this visual revolution is Chandra Prakash, a professional photographer and storyteller based in Chennai. With over 20 years of experience and a portfolio spanning product photography, fashion, food, and more, Chandra has built Actinic Light Photography into a studio known for its ability to transform brands into captivating visual concepts. In this interview, Chandra shares his journey, inspirations, and the future of his photography studio.

A Passion for Photography
Chandra Prakash’s love for photography began as a personal passion, but over the years, it has blossomed into a thriving professional venture. “Photography has always been my way of telling stories,” says Chandra. His studio, Actinic Light Photography, was born out of a desire to translate these stories into impactful visuals that leave a mark. Specializing in various fields, including product, fashion, food photography, and commercial headshots, Actinic Light serves a diverse range of clients, from top brands to smaller individual projects.

The Journey from Hobbyist to Professional
For Chandra, photography has never been just about capturing moments. It’s about creating narratives for both brands and individuals. His transition from a passionate hobbyist to a seasoned professional photographer was a gradual one, driven by the recognition of how powerful visual storytelling can be. “It wasn’t just about capturing moments; it was about creating narratives for brands and individuals alike,” Chandra explains. This realization was key to shaping his career, and today, his work continues to make a significant impact on his clients’ businesses.

Crafting the Perfect Shot
What goes through the mind of a photographer like Chandra before clicking the shutter? For him, it’s all about capturing the essence of the subject. “Whether it’s the texture of a product, the mood in a fashion shoot, or the vibrancy of food, every element needs to align to tell the right story,” he says. It’s not just about framing the shot; it’s about ensuring that every image conveys a message or emotion. Chandra’s meticulous approach to photography is what sets Actinic Light apart, with each shot reflecting the identity of the brand or person he’s working with.

Motivation and Inspiration
In an industry that’s constantly evolving, staying motivated is key. For Chandra, his inspiration comes from both his clients and the ever-changing field of photography. “I’m inspired by the dynamic changes in visual trends and technology, which keep pushing me to innovate,” he shares. The success of his clients and the knowledge that his work plays a role in their achievements drive him to continually hone his craft.

Who Should Connect with Actinic Light Photography?
Actinic Light Photography caters to a wide range of clients, from businesses in need of commercial headshots to product lines requiring high-quality aesthetic photography. Chandra’s studio is the go-to place for brands looking to create striking images for social media, brochures, or websites. With experience across industries like healthcare, hospitality, and fashion, Chandra understands the unique needs of different sectors and delivers visuals that elevate each brand.

What’s Next for Actinic Light Photography?
The future looks bright for Chandra Prakash and Actinic Light Photography. As the visual landscape continues to evolve, so does his studio’s approach to storytelling. “We plan to delve deeper into new forms of visual storytelling, including videography and interactive content,” Chandra reveals. The studio is also keen on collaborating with more international brands and scaling its services across different platforms. With a focus on staying at the cutting edge of visual branding, Actinic Light is set to continue making a significant impact in the world of photography.

Chandra Prakash’s journey with Actinic Light Photography is a testament to the power of passion and innovation. From transforming brands through impactful imagery to staying ahead of the curve in an ever-changing industry, his dedication to his craft shines through. For anyone looking to elevate their brand’s visual presence, Actinic Light Photography is the partner that ensures each project is not only captured but brought to life in the most creative and meaningful way possible.