Author

Team Provoke

FROM PRODUCT TO EXPERIENCE
Max Fashion, India’s most loved fashion brand, has unveiled its new brand identity with the launch of its flagship store at Phoenix Marketcity, Bengaluru, marking the beginning of a striking new chapter for the brand. The new visual identity introduces a refreshed logo, modern visual language, and reimagined store design, signaling...
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JENNIFER LOPEZ SHINES BRIGHT
While performing across Europe and Asia on her “Jennifer Lopez Up All Night” tour, Jennifer Lopez was introduced to Zen Diamond, a jewellery house celebrated for its fusion of timeless craftsmanship with bold, modern design. Captivated by the brand’s artistry, she felt an immediate connection...
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THE TIMELESS BEAUTY OF THE OIL BATH TRADITION
Why Oil Bath? The oil bath is an age-old, time-tested ritual—once a cornerstone of traditional living but now often forgotten in our fast-paced world. Fortunately, with the growing movement of going back to our roots, many ancient self-care practices like this are finding their way...
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FESTIVE GIFT HAMPERS
Gifting during Diwali is a deep-rooted part of the celebration, reflecting the warmth of the gift giver along with the spirit of the festival. As an ode to the spirit of festivity, we present our thoughtfully curated gourmet collection of warm wishes and good cheer...
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NATIONAL AWARD FOR THE BEST TEACHER
If teachers got report cards, this traditional ‘Mylapore Maami’ would notch up an A- Plus with elan. When mentoring is in your DNA, barriers are broken, phobias shattered and complex problems solved with ease. By transforming the common fear of Math into centums, through simplification...
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LUXURY REIMAGINED
ITC Grand Chola, Chennai, invites you to immerse yourself in the splendour of Diwali with a curation of luxury experiences and indulgent delights. As the festive spirit draws near, ITC Grand Chola offers an exceptional array of Sleeep experiences, delectable Fabelle chocolates, and handcrafted curations,...
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CELEBRATE THE FESTIVE SEASON WITH MAGNOLIA BAKERY’S EXCLUSIVE DIWALI HAMPERS
This Diwali, Magnolia Bakery celebrates the season of lights with an exclusive selection of Diwali Hampers made to bring a touch of sweetness to your festivities. Crafted with Magnolia Bakery’s signature desserts, including a variety of eggless options, these hampers are an ideal gift. Available...
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MILESTONE MOMENT
Strengthening nationwide presence, the iconic brand is pivoting towards a youth-focused retail expansion  Page Industries, the exclusive licensee of JOCKEY International Inc., announced the opening of its 1500th Jockey Exclusive Brand Store (EBS) in India; a major milestone in the brand’s ongoing retail evolution. The store...
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DRESS UP FOR DIWALI
Floral Daydream: Off-White Kurta Set An off-white A-line kurta set with slim pants, elevated by vivid pink, yellow, and green floral digital prints. A fresh, daytime festive look. Statement Silhouettes: Purple & Lime Kaftan Set A flowy silk-blend kaftan in purple and lime green with...
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LADDOOS, LOVE & LIGHTS
As we step into the festive season, here's something sweet. Check out India Sweet House’s Festive Collection 2025 — a celebration of purity, craftsmanship, and timeless tradition. Staying true to its promise of Fresher, Tastier, Happier, every sweet is handcrafted daily with pure ghee, no...
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