In a Spirited Evening Celebrating Innovation, McDowell’s X Series launched a selection vodka, gin, citron rum and dark rum – raising a toast today’s connoisseurs. McDowell’s & Co. marked a vibrant new chapter with the launch of its brand-new range of spirits — the McDowell’s X Series — at Catamaran Brewing Company in Heritage Town, Puducherry. Tailored for a new generation of spirited explorers, the X Series introduces a bold and premium range of vodka, gin, citron rum, and dark rum, crafted to complement India’s evolving consumption culture.

With a legacy of over 125 years, McDowell’s continues to lead the way in blending tradition with innovation. As consumer preferences grow more refined and experiences become more intentional, the brand’s latest portfolio reflects a modern palate shaped by global and Indian influences, and a desire for elevated indulgence.

The McDowell’s X Series includes a triple-distilled single-grain vodka, a botanical-forward dry gin with Brazilian citrus, a refreshing citron rum that blends French citrus notes with Indian rum, and a dark rum combining double-distilled Jamaican and Indian rums. Each variant is crafted to deliver smooth, flavour-forward profiles aligned with today’s cocktail culture.

The launch evening brought the X Series ethos to life — an immersive celebration of connection, flavour, and craftsmanship. Guests were treated to soulful tunes, curated bites, and an engaging mixology experience where they crafted their own cocktails under expert guidance.

Speaking on the occasion, Varun Koorichh, Vice President and Portfolio Head – Marketing, Diageo India, said, “The new generation isn’t just consuming differently — they’re living differently. They value innovation, novelty, and meaningful experiences. The McDowell’s X Series is our answer to that shift: a bold new portfolio crafted not just to be consumed, but to be experienced. From a smooth vodka and refreshing gin to vibrant new expressions like citron and dark rum — this range blends the best of Indian craftsmanship with globally inspired flavours and bold, modern packaging. As younger, more experimental consumers seek elevated experiences, the X Series delivers a balance of accessibility and sophistication. We’re thrilled to launch this range in Puducherry.”

Adding to this, Vikram Damodaran, Chief Innovation Officer at Diageo India, commented: “McDowell’s & Co. has always stood for innovation while staying rooted in its rich legacy. Defining the new consumption culture, the McDowell’s X Series is a celebration of modern expression and elevated taste. These spirits go beyond ticking boxes — it’s flavour as identity: citron that cuts through, dark rum that lingers, spirits as expressive as the people enjoying them. The X Series is a nod to Indian craftsmanship and artistry, wrapped in bold, vibrant packaging that stands out. As we continue to innovate, we aim to delight our consumers with blends crafted for all occasions.”

Already creating buzz across the country, the McDowell’s X Series is now available in Puducherry. www.diageoindia.com.