This summer, Ludic, the footwear-first lifestyle brand, has added another category to its product portfolio by launching four new fragrances for day and evening wear for both men and women. After successfully launching a series of sneakers, t-shirts, and sweatshirts, – the brand now offers an edition of fragrances under its new division called ‘red by Ludic’, dedicated solely to beauty & personal care.

Fragrances for Men:

Leather – With top notes fusion of Raspberry, Saffron, and Thyme, middle Notes in the aromas of Olibanum and Jasmine, and base notes in the aura of Leather, Suede, Amber, and Woody notes, ‘Leather’ is a luxurious blend of fragrance that invites you to embrace the shadow of the night with richness and depth, made possible by the notes that leave a lasting impression.

Coast – Inspired by the wild spirit of the oceans, it encapsulates the complete essence of the sea. A mixture of zesty Grapefruit, Neiroli, Mandarin Orange and Petitgrain into the serenity of Seaweed and Rosemary with the warmth of Virginia Cedar and Amber, ‘Coast’ is more than a fragrance, it’s a tribute to the ocean’s energy embraced with life.

Fragrances for Women:

Velvet – ‘Velvet’ is the ultimate accessory for those ready to conquer the night with confidence and poise. With the composition of Mandarin Orange and Blood Orange in the top notes, the allure of Honey, Gardenia, Orange Blossom, Jasmine, and Peach in the middle notes, and a rich tapestry of Beeswax, Caramel, Patchouli, and Licorice, it’s a fragrance that captures the right plush, luxurious texture of velvet for your evening wear.

Ivy – ‘Ivy’ is your daily companion, your expression, your vibe, your free spirit. With beginning notes of Mandarin Orange, Pear, and Pepper transitioning to the blooms of Peony, Osmanthus, and Rose and closing with a sensual base of Patchouli, Musk, Cedar, and Leather, it is the fragrance for all the women who live life unabatedly.