XO Curls was born out of love for curly hair, nature, and self-care. Fed up with not being able to find the right hair products for her wavy/curly/moody hair, founder Tanya Bhat decided she was going to find out how to have a good hair day, every day. Curious and conscientious by nature, she started learning everything she could about hair. She realised that so many things mattered – how well we know our hair at different life stages, the ingredients that go into each product, techniques to get each hair type looking its best, and so much more.

What’s more, the grooming, maintenance, and protection of curly hair is absolutely different from straight hair – something few people knew or talked about, till now. Tanya’s first brainchild was the XO Curls Shower Detangling Comb, which was met with love and acclaim amongst its users. From there, Tanya decided that XO Curls, as a brand, needed to grow by focusing on the needs of women and men with curly hair.

The detangling comb is available in four colours. They also have a flax seed cap for deep conditioning, an argan oil that’s pure oil with no fillers or additives and a whole line of treatments for the discerning individual. How is this product different from what is available in the market? They hold a patent for the unique design of this comb, the wavy alternating length teeth, the shower hook, and textured surface (to prevent slipping) make it one of a kind. They have over 1200 reviews on Amazon, and a 4.5 star rating out of 5. They plan to add more products targeted to the Curly and Wavy haired individual, besides more tools as well as cosmetics like shampoos, hair masks, curl creams etc.

XO Curls will eventually be a complete personal care company, all natural, no testing on animals, minimal waste in terms of packaging, environmentally conscious and customer first in approach. Their mission is to help all people love the hair they’re born with. They offer a complete set of solutions that are natural and nourishing, designed for curly-haired people from India.

It’s available on Nykaa, Amazon, Flipkart, Myntra and www.xocurls.in