This festive season as we step closer to a COVID free world, it is time to celebrate the wonderful season with joy, light and all things bright! To help you achieve your best makeup looks for the festivities, Taapsee Pannu shares her top 6 picks from SUGAR Cosmetics that are a must have for not only every makeup aficionado but every woman who believes in being confident and live beyond societal approvals.
SUGAR Cosmetics, one of the fastest-growing premium beauty brands of the country launched their latest campaign coined as #BoldAndFree featuring actress, Taapsee Pannu recently. Just like Taapsee takes on various characters in her movies, SUGAR’s products are designed to take on and suit every Indian skin tone making the consumer look beautiful and confident in their own skin.

Ace Of Face Foundation Stick
Make dreamy skin a reality in one simple step with the SUGAR Ace Of Face Foundation Stick. Lightweight, creamy and beyond easy to blend, its long-wearing formula offers coverage that not just looks but also feels like second skin. This handy stick blurs away enlarged pores, fine lines, dark circles, blemishes and more…so there’s really no excuse left for you to flaunt anything less than picture-perfect skin. Also did we mention there’s 22 shades you can choose from?

Arch Arrival Brow Pen
Score the ultimate brow goals with SUGAR’s latest launch- The Arch Arrival Brow Pen! Your messiah for full, thick, fluffy-looking and stunning brows, this brow pen with a three-pronged tip applicator mimics natural brow hair. This smear-free formula fills, lines and adds dimension to your brows instantly. The super-pigmented formula glides on and blends with ease – no tugging whatsoever!

Matte As Hell Crayon Lipstick
If excellent coverage and high colour pay-off is what gets you going, you will absolutely love the SUGAR Matte As Hell Crayon Lipstick just as much as Taapsee! Available in 36 gorgeous shades, these crayons are apt to suit your taste and ever-changing mood! Super long-lasting and highly pigmented so you don’t have to worry about constant re-application, this must-have crayon lipstick has a soft texture with a silky matte finish.

Contour De Force Face Palette
Look runway ready in just a few swipes with SUGAR Contour De Force Face Palette that houses a power-packed trio of a matte bronzer, a radiant highlighter and a dreamy blush. Step up your beauty game by experimenting with the highlighter to stay in the spotlight, the bronzer for an enhanced tan and the contour for a defined, sculpted look. Don’t think twice, pick any one of the 3 variants!

Grand Finale Highlighting Setting Mist
It’s time to bid a farewell to melting and moving makeup and welcome a one-stop solution for all your Makeup setting needs. The SUGAR Grand Finale Setting Mist is here to lock and seal your makeup!

Eye Warned You So! Double Matte Eyeliner
An intensely pigmented liquid eyeliner with 17+ hour, moisture-resistant wear. With a highly precise application and an ultra-matte finish, SUGAR Eye Warned You So! Double Matte Eyeliner is available in 4 bold shades and is perfect for any eye makeup style.

Speaking on this campaign collaboration, Taapsee Pannu said, “I love how SUGAR is a bold, aspirational yet an accessible brand that caters to vivacious, independent women, creating a varied range of face, eyes, lips and skin products to suit all skin colours and types. Working in Bollywood, it is very important to be versatile, to be able to take on any character with ease and SUGAR Cosmetics is that versatile hero in the beauty industry! Just as I take on various characters in my movies, SUGAR’s products are designed to take on and suit every Indian skin tone making the wearer look beautiful and confident in her own skin. My absolute favourite are the SUGAR lipsticks – love how every colour suits and vibes with the real me. So, if you’re looking for long lasting beauty products to keep up with the unstoppable you and your on-the-go lifestyle, just try SUGAR Cosmetics!”