Zoya, from the House of TATA’s “A Love Affair with Yourself”, presents rare symbols of self-love that are a timeless celebration of the Zoya woman. The author of her own fairy-tale and the heroine of her own rhyme, Zoya recognises its muse as a sophisticate, with an eye for the exceptional and a taste for beauty. Her choice of jewellery is not just adornment, it is a precious gift to herself, a reminder to cherish herself in all her myriad moods and hues.
Amanpreet Ahluwalia, Business Head of Zoya, says, “Zoya has always endorsed the meaningful connection of jewellery with the woman who wears it. Every design narrative unfurls a powerful parable of awakening her elemental feminine and becomes a talisman of self-acceptance and gesture of self-love. With this campaign, Zoya raises an ode to the most enduring love affair of all — the one that a woman shares with herself.”
Her love affair with herself is a celebration of her journey, as she revels in cherishing her strength, embracing individuality, and nurturing a deep sense of connection with herself, radiating joy and fulfilment. As she steps into her own sacred space with a tender heart and gentle grace, the Zoya woman’s infinite femininity is mirrored in an array of exquisite creations. The highest standards of craftsmanship serve as the cornerstone of each creation in the atelier.

A Link to the Cosmos: A pink amethyst inspired by the platonic
solids sits atop a diamond studded ring. Clasping the ring from both
sides are long elliptical orbits made of stunning rose gold. An ocean of
feminine energy and potential finds its wings in the ‘Aeterna’ collection
which seeks inspiration from the ‘Flower of Life’.

Eternal Secret of Life: Sacred symbols of creation converge in this timeless
piece. A custom cut pink amethyst holds the flower of life as it blooms eternally
in rose gold while clear baguette diamonds form the ancient Vesica Piscis, in an
elegant conclusion to the bangle.

Refractions of the Infinite: A revelation of design and craftsmanship,
this elegant string necklace holds the golden symbol of the flower of life,
carefully crafted behind a custom-cut pink amethyst in rose gold. Brilliant
cut diamonds lace the edge of the vesica piscis on the precipice of a fractal,
creating an everlasting symmetry.

Scarlet Macaw Necklace: As vibrant as the plumes of the scarlet macaw her
strength blooms in every hue captivating all those who set their eyes on her
brilliance. This elegant pendant features a turquoise stone with rows of sapphires,
rubies and diamonds in shifting hues that capture the grace of a Scarlet Macaw's
feathers.