Imagine a paradise where the only blues you have to deal with are the breathtaking hues of the ocean and the sky – from azure to cobalt blue or turquoise and teal to cyan and indigo. If these stunning dawn-to-dusk views aren’t enough to satiate your senses, then take a plunge in the beachside pool and party all night at Seen on Koh Samui’s Chaweng Beach.

This island just opened doors to its newest swankiest beachside resort in Koh Samui. Soak in the seascape this season that you’ve worked so hard for. Seen, a hedonistic bolt-hole is the latest addition to the buzzing Chaweng Beach at the newly opened Avani Chaweng Samui Hotel and Beach Club.

No better place than Seen Beach Club Samui to soak in some beach vibes and sip on some bubbly by the pool all day long. You can expect some glamorous, freewheeling spirit of the 1950s Palm Beach combined with the boho vibes of Bali at the hottest beach club in Samui. An unconventional hideaway that blends unbridled socialising with serenity-inducing powdery white sands is sure to lure anyone to swan dive into the sights and sounds of the island.

Party mode
Sitting literally a step away from the sumptuous stretch of silky white sand, the retro glam spot offers access to the best sunsets, dining, entertainment and people-watching on the island, the latter being my favourite. Seen Beach Club Samui, the hard-hitting party central is where you can shake your leg at some of the most epic pool parties with top DJs and world-class entertainment. Fire dancers add to the magic of the evening at sunset by the beach. Their fiery performance left us mesmerised as they swung attractive balls of fire over peppy music and dance. The resort’s social swimming pool feels like a hopping bar, with snug cabanas and a mixology station that moonlights as a check-in area for guests who just want to get on with it. From dusk till dawn and all night long, Avani Chaweng’s dining venues offer substantial sustenance, snacks and tasty tipples.

Gourmet holidays
The brunches here are a class apart and when you have your favourite bubbly, flavourful Som Tam, some delicious seafood and some super fun company to hang out with, you know you’re going to have a rocking time. With an eclectic menu of flavours and aromas of the Mediterranean, Asia and the Americas, the gourmet offerings here will your dining moments a sheer delight. And when you have such stunning sea views, while you tuck in some delicious seafood, you know that you have found just the groovy place you were looking for to soak up those sweet island vibes. This little slice of paradise takes you back to a time when life was breezy and beautiful, just the way you wanted it to be. Samui’s only mid-century modern-inspired beach destination, Avani Chaweng has 80 chic rooms and suites. Conceptualised by SOHO Hospitality, the property’s clean lines and organic shapes are infused with a dose of 1950s nostalgia to create sultry spaces where you want to entertain and be entertained in. With names such as Cool Pool View, Sweet Sea Breeze and Fabulous Sea View the rooms deliver what they promise — picture-perfect views from spacious balconies, modern comforts and interiors that make you want to dress up and head somewhere fabulous. On the ground floor, Funky Poolside rooms with terraces that open onto the courtyard pool take the resort’s social concept to the next level. The Groovy Sea View Suite and Double Groovy Sea View Suite are where pre-parties take place. With costumes, wigs and other good time essentials like a vinyl record player and cocktail-making station at your disposal, its party any time any day and as big as your poolside networking skills allow. Get your private DJ to spin the decks and paparazzi to ensure no moment of revelry goes undocumented.

Beaches and beyond
Outdoor leisure and fun-in-the-sun activities, range from pool parties, diving and sail into the sunset Seen style on a magnificent catamaran for an afternoon of sun-kissed fun on the water. Gym bunnies are well served at AvaniFit, a dynamic, 24-hour facility. Other wellness and leisure pursuits include SUP yoga, paddle boarding, ice breathing and ice bathing on the beach, and portrait sessions with a resident artist to capture your enviable Avani glow.

Avani Chaweng Samui Hotel & Beach Club is a scenic 15-minute drive from Samui International Airport.