ONLY, an international fashion brand founded in Denmark in 1995, specializing in denim and trend-forward fashion for the next-gen consumers, announces a landmark collaboration with UNO™, the iconic card game. This partnership marks India’s first fashion collaboration with UNO™ and reflects ONLY’s continued focus on bringing culturally relevant and globally recognizable trends to its consumers.

The UNO™ x ONLY collection draws inspiration from the distinctive visual identity of the game, translating its bold colours and graphic elements into a contemporary fashion offering. Rooted in the growing influence of nostalgia-led trends and the evolving intersection of fashion with entertainment and pop culture, the collection presents a vibrant interpretation of denim and casual wear. Bold colour blocking, graphic placements, and statement detailing reinterpret the instantly recognisable UNO™ hues, resulting in pieces that feel expressive, youthful and visually impactful.

The assortment combines relaxed fits with statement pieces, spanning slogan t-shirts, tops, co-ord sets and versatile denim styles designed for effortless styling. The extra wide-leg denim emerges as a key highlight, elevated through graphic elements inspired by the UNO™ card stack.

Founded in Denmark in 1995 as part of the BESTSELLER group, ONLY has evolved from a denim-focused label into a global fashion brand known for its trend-led, accessible style. With a strong foundation in denim and a progressive, style-first approach, the brand today offers a versatile portfolio of modern wardrobe essentials and statement pieces that enable self-expression for the next generation of women. Over the years, ONLY has built deep expertise across retail, wholesale, and the evolving online market, and is now present in over 4,500 stores across 70 countries. In India, the brand has established a robust footprint with 70 exclusive brand outlets and over 320 shop-in-shops, alongside a growing online presence through www.only.in and leading e-commerce platforms. The collection will be available across ONLY stores nationwide and online at https://www.only.in/collections/uno-collection.