Founded by Ayusha Surve, El Basico brings together thoughtful formulations, Ayurvedic botanicals and modern skincare ingredients to create uncomplicated, effective rituals for real life
Skincare doesn’t have to be complicated to be effective. El Basico, founded by Ayusha Surve, is built on the belief that skincare should be easy, authentic and seamlessly integrated into everyday life. From busy mornings and long days to travel and quiet moments of self-care, the brand creates products designed to support the skin while making daily rituals feel simple and comforting.
The Founder Behind El Basico
For Ayusha Surve, El Basico was born from a personal understanding of how difficult it can be to prioritise self-care while navigating the demands of everyday life. Her vision was to create skincare that feels less like another responsibility and more like a moment of calm, care and reconnection.
“Each product is crafted with you in mind. It isn’t just about skincare but a moment of calm, nurture, and reconnection. With high-quality ingredients and thoughtful formulation, I’ve poured my heart into creating something that brings a touch of warmth and care to your routine. Here’s to glowing, healthy skin because you deserve to feel confident, beautiful, and loved every single day.” – Ayusha Surve, Founder of El Basico.
The El Basico Ayurvedic Inspired Range
The collection combines Ayurvedic-inspired botanicals, nourishing oils, modern actives and thoughtful formulations, with products created to address different everyday skin needs.
- SomaHaze Ayurvedic Moisturiser: A barrier-supporting moisturiser with aloe extract and natural retinol alternatives, designed to soothe stressed skin, restore hydration and leave the skin soft and balanced.
- TanuDew Ayurvedic Facial Oil: A lightweight, fast-absorbing facial oil combining saffron and ceramides with nourishing botanical oils to support the skin barrier and enhance a healthy-looking glow.
CitraDusk Ayurvedic Powder Cleanser: A powder-to-foam cleanser featuring orange peel, botanical extracts and clays that gently remove daily buildup while leaving skin fresh and comfortable.
The El Basico Face Milk Serum Range
El Basico’s targeted Face Milk Serums are designed to make choosing skincare simple, with each formula addressing a specific concern:
- Overnight Glow: A marine-based bio-retinoid serum designed to target the appearance of dark spots and uneven texture during overnight care.
- Brightening: A gentle serum with niacinamide and citrus-derived ingredients designed to improve the appearance of dark spots and uneven tone.
- Anti-Aging: A peptide and mulberry complex designed to support firmer-looking skin, improve the appearance of pigmentation and target visible signs of ageing.
- Hydrating: A multi-weight hyaluronic acid serum designed to provide layered hydration and leave skin looking plump, smooth and replenished.
- Calming: A soothing formula featuring green tea and cucumber extracts, created to help calm the appearance of redness and support balanced-looking skin.
Skincare, Without the Complication
At its core, El Basico is about consistency over complexity. The brand encourages consumers to understand what their skin needs and build rituals that feel sustainable, comforting and genuinely personal.
With Ayusha Surve’s vision at its heart, El Basico is creating a new approach to everyday skincare—one where effective formulations meet simplicity, and every routine becomes a small act of self-care.